The COVID-19 Vaccine Communications Toolkit was developed as a guide through the steps involved in planning, designing and executing a vaccine communications plan and campaign.

The following information highlights the strategies and experiences of health care marketing and communications professionals and emerged from the December 2020 Society for Health Care Strategy & Market Development (SHSMD) Vaccine Distribution and Communications: A SHSMD Member Collaborative Workshop.

This information will be updated as new resources, tools and examples become available. If you’d like to submit resources for consideration, please email us here.