Monday April 28, 2025
Transforming Tobacco Culture: How Indiana University Health is Leading Change in Its Workforce and Community
Tuesday, May 20, 2025 | 1:00 p.m. CT (2:00 p.m. ET)
Tobacco use continues to weigh heavily on Indiana, which sees significantly higher usage rates than the national average. This translates to over $3 billion in annual healthcare costs for Indiana Business, much of it tied to chronic disease. Indiana University Health (IU Health), the state’s largest nonprofit healthcare system, is taking bold steps to reverse this trend—starting with its own workforce.
IUH will reveal how it uncovered gaps in employee outreach and reimagined its strategy to more effectively engage and support those struggling with tobacco use. These efforts are not only strengthening IUH’s internal culture of health but are also creating a broader impact on patients and the community, too.
Objectives
- How IU Health discovered its need to focus on tobacco use for employees and the community.
- How IUH redesigned its outreach strategy to better engage employees, especially around vaping.
- Proven strategies for engaging healthcare workers specifically and the community broadly in quitting tobacco.
Price
ASHHRA Member: FREE
ASHHRA Non-member: $25.00 FREE
Credit(s)
1 (CHHR, ACHE Fellowship*, HRCI, SHRM) for live webinar attendees.
*By attending the Transforming Tobacco Culture: How Indiana University Health is Leading Change in Its Workforce and Community live webinar offered by ASHHRA participants may earn up to 1 ACHE Qualified Education hours toward initial certification or recertification of the Fellow of the American College of Healthcare Executives (FACHE) designation.
Presenters
Lauren Higgins
Vice President of Client Success
EX Program by Truth Initiative
Lauren Higgins oversees client success and onboarding for all EX Program clients, leading strategy and efforts to maximize the effectiveness of the Client Success team. She brings over 13 years of experience designing and implementing digital health and wellness programs for employer groups and health plans. Higgins previously held Client Success leadership roles at MeYou Health, QStream, and Personify Health, the world’s #1 health, wellbeing, and navigation platform. She is a graduate of Bryant University.
Deanna Prine
MPP Consultant
Indiana University Health
Deanna Prine brings a rich background in policy research, higher education, and the health industry. Currently, she serves as a Consultant for Health Equity at Indiana University Health, the state’s largest comprehensive healthcare system. Deanna is dedicated to the Access priority area within Healthy Communities, where she focuses on improving cardiovascular health and leads strategic work on Tobacco and Nicotine Cessation for employees, patients and the community. She holds degrees from Whitman College and George Washington University.
