Monday July 24, 2023

Five Ways to Dramatically Increase the Hiring and Retention of Your Nurses and Providers

Human resource professionals are having issues attracting and retaining top talent these days, particularly impacting those in the healthcare field. In order to see real ROI-driven change when it comes to hiring and retention, healthcare HR leaders need to start thinking and acting more creatively. Keep Financial leaders, Rob Frohwein and Kathryn Petralia will walk webinar attendees through five practical ways to increase the success of your hiring and retention strategies.


  1. Learn how upfront cash and education support can be tied to retention.
  2. Understand how to deliver flexible compensation and performance challenges (with parameters) that benefit your company.
  3. Get guidance on financial wellness advice that could go a long way in supporting sustainable compensation for your employees.

Sponsored by


ASHHRA Non-member: $25.00 FREE


1 (CHHR, ACHE Fellowship*, HRCI, SHRM) for live webinar attendees. 

*By attending the Five Ways to Dramatically Increase the Hiring and Retention of Your Nurses and Providers live webinar offered by ASHHRA participants may earn up to 1 ACHE Qualified Education hours toward initial certification or recertification of the Fellow of the American College of Healthcare Executives (FACHE) designation.


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Rob Frohwein
Co-Founder & CEO
Keep Financial

Rob Frohwein recently co-founded Keep Financial to eliminate the recruiting and retention challenges facing nearly every employer in the world. Prior to Keep, Rob co-founded, and was the long serving CEO of Kabbage, a pioneering small business fintech, which raised $400m in equity, served 500,000 U.S. small businesses and delivered $16B in capital prior to its sale to American Express in October 2020. Rob is an inventor on 17 U.S. patents, has written three books on intellectual property, co-hosted a talk format radio show on work & careers, and was named a Top 50 CEO by Glassdoor in 2018. He also holds a lifetime visitor’s pass to the National Baseball Hall of Fame, which he earned in connection with one of his earliest entrepreneurial endeavors.

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Kathyrn Petralia
Co-Founder & President
Keep Financial

Kathryn Petralia is the Co-Founder of Keep Financial, a fintech compensation platform. Prior to Keep, Kathryn Co-Founded Kabbage, a financial services platform for small businesses acquired by American Express in 2020. Prior to Kabbage, Kathryn spent nearly 15 years with fintech and ecommerce startups. In 2018, she was named to Forbes’ list of the World’s Most Powerful Women. Kathryn serves on the boards of CARE, Tricolor, CoreCard, Near, PadSplit, The Woodruff Arts Center (trustee), and the Atlanta Chamber Music Festival.